There are several things in life that teach us valuable lessons, and some of these lessons come to us in most unexpected ways. Are you a fan of playing, watching or tracking football premier league matches? Are you also a professional marketer or somehow related to marketing? If you are enthusiastic to learn, I am sure you can learn a thing or two from the fantasy premier league. Here is an article that solely focuses on teaching remarkable marketing lessons in the light of fantasy football.
What is Fantasy Football?
Fantasy Football is a game where participants from around the world serve as general managers of virtual professional football teams. Here, participants create their own imaginary teams using real players and take part in leagues. Points are then scored based on the player’s actual performance in real-life in real-world competition. Many commercial companies are also involved.
Here are some interesting marketing lessons that fantasy football can teach you.
1) Perform a Thorough Research
Fantasy football works through drafts. You participate and then based on your player’s performance, your fantasy team gets ranked on that draft. The team with the highest score wins the match.
When entering a draft, you can’t just cross your fingers and hope for the best. In fact, you have to do in-depth research if you want to have a good football score. You research, plan and even participate in mock premier league drafts before getting into an actual one.
At times, having assembled the best players on your premier fantasy team is not enough. You can draft the right pick and yet you can score the lowest on your football scorecard.
Therefore, you have to perform thorough research on your players. Similarly, you have to do thorough research on your buyer personas as well. You can’t just expect a perfectly designed product to reel in customers who will come over, read your content, contact you and purchase.
To understand your customer requirements, you have to perform thorough research. Hence, conduct an in-depth study and identify your buyer persona just like you assemble a team for the premier league.
2) Never Push Your All-Stars to the Sideline
Let’s assume that you follow Liverpool religiously. Muhammad Saleh and Sadio Mane are your forward players. Now, Sadio Mane might not parallel Muhammad Saleh, but that doesn’t mean you should sideline Sadio and make him sit on the bench.
The same can be said for your digital marketing specialists. Just like Muhammad Saleh and Sadio Mane, you might’ve two or even more marketing specialists working at the back-end to offer amazing customer experience. However, a failure or two shouldn’t lead you to make the wrong decisions.
Never sideline a potential marketing resource, if they have the capacity to sell your product. After all, they are the All-Stars in your premier league fantasy football team. Not only should you recognize your top talent, but also offer them freedom and encouragement to keep them motivated at work.
Companies that are fueled with passion eventually become real success stories.
3) Understand When to Hold On & When to Let Go
Several unsolicited uncertainties can arise during a football season. perhaps, you are winning in your current draft, but you can’t say that for the entire season now, can you? What if one of your players got injured. For instance, you are greatly relying on your top-wide receiver but just in the third week of the season, you realize that your wide receiver has been injured. What if it’s a major injury, and your favorite player can’t continue for the rest of the season? You should always have a backup ready.
In the business world, the stakes are always high. And the idea of holding on to and dropping a member from your business is just the same as the idea of holding back a player or letting them go on your premier football fantasy team. Will you be willing to keep a member on your team if they are underperforming? I am sure you will not. You would rather prefer to stay with an individual just because they have potential. If their potential isn’t working out for your business, you let them go.
As a business owner, you should be quite aware of who to hold on to and who to let go of.
4) Be Fair with Others When You Are Working on Deals
When playing Premier football fantasy league, if you want to make some noteworthy improvements to your particular team, then trading is one of the best options you are left with. However, trading is no child’s play. In fact, it is an art that only some have mastered. And while trading, you have to make sure that you are fair and you have the ability to leave behind players in return for players you want.
The same concept is favored greatly in the business world. When performing trade-offs at your firm, you need to determine which trades to keep secure and which to let go of. You definitely can’t trade shares that are profitable; and at the same time, you also have to make sure that you are ethical and fair. Hence, you need to crack a fair deal where you are also giving something of benefit to the other person. Only then, can you achieve something of equal benefit in return from them?
Fantasy football can teach business men a whole lot of things. Some people act at the moment while others wait for the right time to come around. These moments are fleeting and rare because success doesn’t wait. And it never takes your hand and leads you down the path to riches on its own. In the business world, you have to be brave. Success only comes to those who are truly searching for it. It is reserved for those who are willing to come out of the box and develop a mentality that says:
“I would rather take that opportunity and risk failing than not act and wonder what could have been.”