98% of B2B marketers agree that marketing automation can be the fine line between the success of a business and its demise! In this article, we’ve curated the top B2B Marketing software across different categories, including CRM, marketing automation, and more, to help you plan more effective marketing campaigns in 2023.

Best-rated Marketing Automation B2B Tools

GetResponse

GetResponse is an all-in-one B2B marketing software that is especially beneficial for ecommerce businesses. While GetResponse is mainly perceived as an email marketing tool, it goes beyond to offer tons of useful features. It incorporates a landing page builder, a built-in CRM, and advanced automation features. Whether you want to promote your webinars, run email marketing campaigns, create, run, and analyze paid ads, or create your own sign-up forms or pop-ups, you can do all that and much more under one umbrella. GetResponse’s workflow builder stands out in particular, which enables you to set up automations for a whole range of actions, including sending emails, assigning lead scores, contact tagging, segmentation and data updates. The best part is that you can connect your online store to GetResponse in one click and consolidate your sales and marketing tools.

Pricing: Marketing automation plan starts from $48.38/mo, and offers complete marketing automation, event-based automation, webinars, chats, advanced segmentation, contact scoring, sales funnels, integrations and much more.

Ortto

Ever wish you could capture new leads from your website, app or blog and then nurture them with personalized messages? Fortunately, Ortto takes care of the customer journey for you by automating repetitive engagement activities, such as educating new subscribers, assigning leads, booking appointments and following up sales leads. This tool boasts a ‘visual canvas’ that lets you create memorable customer experiences to turn your customers into brand advocates and enhance sales. Create beautiful newsletters, engage with your customers on the right channels, offer 24/7 support, ask for product reviews, and reduce churn and un-abandon carts with automated engagements. Whether you want to create highly-personalized emails with dynamic content in a drag-and-drop editor, garner feedback with popups, announcement bars, surveys and forms, or track key metrics, Ortto is a promising B2B marketing service that is easy to learn and use, engaging for the team, and offers awesome customer support.

Pricing: 14-day free Trial. Start with the basic professional package, starting at $99.

Top CRM B2B Marketing Tools

Hubspot

HubSpot is a one-stop tool for all of your sales, marketing, and customer service needs. You can track and organize your leads efficiently and build better customer relationships using HubSpot. With an ability to integrate seamlessly with a wide array of third-party tools and stellar features for content creation, tracking and nurturing leads, analytics and reporting, ad tracking, and email management, Hubspot CRM is a god-send for businesses in need of a powerful CRM solution. Hubspot is perfect for outbound and inbound marketing, sales automation, sales pipeline management, customer relations management, email tracking, lead management, contact management and more.

Pricing: HubSpot CRM is available for free of cost. Users can add 1,000,000 contacts and unlimited users.

Best Social Media Management B2B Software

Buffer

Whether you are a design company or a logo design agency, social media marketing can be the fastest and cheapest way to build your following and grow your business; but it can be time-intensive. Fortunately, this amazing social media marketing software aids you in drafting and scheduling posts for sharing on multiple social networks, such as Facebook, Instagram, Twitter, LinkedIn, and Pinterest. By automating social media content posting for you, this B2B marketing tool saves you tons of time so you can focus on more pressing activities that need your attention. In addition to scheduling social media posts, you can also analyze the performance of your posts so you can tweak your social media strategy accordingly. Think of Buffer as a full-on marketing calendar with support for social media publishing, customer service, and measurement.

Pricing: Paid plans start from $5/month per channel, which give you access to planning and publishing tools, analytics tools, engagement tools, landing page builder, easy, clear exportable reports, and much more.

Agorapulse

This all-in-one social media management tool helps you manage everything from post scheduling to monitoring and reporting, without a hitch. Agorapulse gives you tons of automation features that allow you to manage all your large-scale social media campaigns more efficiently. Schedule and plan content, measure brand sentiment, eavesdrop on conversations surrounding your brand on social media, analyze your metrics and optimize your campaigns with in-depth reports. Agorapulse can also automate repeating posts for events, re-queue content, and bulk upload CSV content for posts. With a unified social inbox, you can easily manage all your incoming social media messages, comments, and reviews in one place.

Pricing: Agorapulse has a free plan available. Paid plans start from €79/month.

Best SEO B2B Marketing Software

Ahref

Ahrefs is a dream come true for SEO specialists. With this amazing SEO tool, you can analyze SEO data, audit your website, analyze traffic growth, store recent backlink data, find technical SEO issues, trace and rank organic keywords, monitor your competitors and compare sites side-by-side. We especially love the Site Explorer, Ahref’s crown jewel, which helps you get an overview of any site’s (or page’s) overall SEO performance, including how many backlinks the site (or web page) has, the amount of traffic it gets from Google, worth of that traffic, and so on. Not to mention, Ahref’s crawler is the second most active after Google, which is great for finding the best links. Ahrefs has a TON of robust features, paired with world-class data and an excellent UI that will make the life of an SEO specialist easier.

Pricing: Ahrefs has four different plans, ranging from $99/month to $999/month.

Moz

Moz is an amazing all-in-one tool for search engine optimization (SEO). With tools to help marketers research keywords, audit their website, track keyword rankings, and analyze backlinks, Moz takes care of all your SEO, inbound marketing, link building, and content marketing needs.

Pricing: The basic package starts from $99/mo.

Top B2B tool for Paid Ads

SemRush

With Search Engine Marketing (SEM), it can be difficult to uncover what works and what doesn’t. SemRush helps you perform an in-depth Google Ads competitor analysis to uncover your competitors’ search ads, delve deeply into their paid search strategies and plan your own PPC campaign accordingly. Optimize your PPC campaigns with the right keywords by discovering niche topics, spotting semantically related long-tail keywords that you and your rivals are ranking for, and building a paid keyword list for your advertising campaigns.

Pricing: The pro plan starts from $119.95/mo, and gives you access to plenty of SEO, social, and PPC tools for competitor analysis, keyword research, website audit, advertising and social media tools, and more