When you first created your website, your goal was to boost traffic on your website. Now, that you are getting tons of traffic, your focus is on boosting the conversions. This is where landing page optimization and conversion rate optimization come into play.
Most businesses create different landing pages for different campaigns but do not optimize them, which is why these landing pages don’t deliver the desired results. If you are one of those businesses who are struggling to convert your website visitors into leads, you are at the right place.
In this infographic by Branex – Web Design London Agency, you will learn about seven landing page optimization best practices that every business should adopt to boost their conversions.
Why Optimize Landing Pages?
- Only 52% of companies test their landing pages to improve conversions
- 75% of businesses cannot find experts to optimize their landing page copy
- 48% of landing pages contain multiple offers
How To Optimize Landing Pages?
Long landing pages can generate 220% more leads than landing pages with above the fold CTA.
- Reducing the number of form fields can improve conversion by 120%
- Removing the navigation menu can increase conversion by 100%
- Using videos on landing pages can increase conversions by 86%
7 Landing Page Best Practices Every Business Should Follow
1. Keep It Simple
Create simple landing pages by including only one offer. Each landing page should serve a single purpose.
2. Craft Persuasive Copy
Use actionable words and copy to influence your visitors to take the desired action.
3. Use Contrasting Colors
Make your CTA stand out from the rest of the page by using contrasting colors. Changing the color and shape of your CTA can improve your conversion rate.
4. Ask For Information You Really Need
Keep the number of form fields down to a minimum and only ask for information you desperately need.
5. Use Multimedia
Make your landing pages more engaging for visitors by incorporating images and videos pertinent to the offer.
6. Remove Navigation Menu
With no navigation menus on landing pages, users are more likely to fill the form and click on the CTA.
7. Keep Testing
A/B test your landing page and use different combinations to see what works and what does not.