Branex

Brand Loyalty Vs. Brand Convenience: Which Is More Important and Why?

Modern-day marketers are always looking to identify patterns that can give us useful insights into consumer behaviour. This allows them to identify the main reason why people buy from a brand, whether it is...

4 Types of Gaps Big Brands Fail to Plug and How You Can Close Them?

What would you call a person who says one thing and do the other? A hypocrite, right? What if your favorite brands do the same thing? Would you ever buy products from them again? I suppose you won’t. ...

A Trip Down the Memory Lane: History and Evolution of Nike’s Iconic Logo

Take a closer look at the most popular brand logos in the world and you will find a few common traits. Whether it is McDonald’s golden arches or Apple’s bitten apple or Nike’s black swoosh, they all are...

Category - Branding