Digital marketing is evolving at a faster pace which makes it a bit difficult for brands and marketers to stay ahead of the game, boost brand awareness and increase sales. They need to stay-up-to-the-date with the latest trends, technologies, and strategies. If you haven’t planned your 2019 digital marketing strategy yet, have a look at some top digital marketing trends that experts think is worth considering in the year ahead.
Let’s check out what does 2019 have in store for the ever-changing digital marketing landscape.
1. Voice Search
The rise of smart speakers like Alexa, Google Home, and Apple HomePod and other voice-controlled assistants has made it easier for consumers to carry out different tasks. From checking the weather to listening to your favorite song to news headlines, you can accomplish a lot of different things with smart speaker devices.
According to the Digital News Report, in major markets such as the US, UK and Germany, usage of voice-controlled devices and digital assistants had more than doubled in 2018. This rapid adoption of voice technologies has made it essential for brands to optimize their content in order to promote their products more effectively. It is expected that more than 30% of all web browsing sessions will be made by voice searches by 2020.
If truth be told, the rise of voice search is transforming search engines into answer engines. It is important to devise an effective SEO strategy and ensure your content is optimized for voice search. Marketers are advised to focus on creating an optimization strategy for conversational keywords and incorporate Actions for Google in their SEO strategy to get targeted traffic and highly qualified leads from voice search.
2. Live Streaming
It’s no wonder that live streaming takes social media channels such as Facebook, Instagram, Twitter and YouTube to a whole new level. According to Live Stream, more than 78% of the online audience is already watching video on Facebook Live that is increasing company revenue 49% faster. If you are not implementing live streaming into your 2019 digital marketing strategy, you could be missing out on huge traffic numbers and tons of revenue for your business.
With the live streaming feature, brands will not only help you create potential customers in real-time, create higher engagement with their target audience, create brand transparency, humanize their brand and create an authentic connection with their potential customers. In short, live streaming is a smart marketing tactic that can help you succeed in the competitive business market.
3. Personalized Marketing
Personalization or one-to-one marketing is one of the best ways to deliver a delightful customer experience that eventually helps you stand out in a crowded market. Personalization is a one-size-fits-all marketing strategy that is important to deliver a unique experience to customers based on their personal interests, choices, and preferences. According to Econsultancy, around 74% of digital marketers think that targeted personalization has the real potential to significantly boost customer engagement.
A survey conducted by Monetate suggests that approximately 94% of digital professionals believe that personalization is critical to generating more leads, sales and succeed in the market. Brands are advised to collect customer data such as purchase history, consumer shopping behavior, interests, demographics, digital marketers can come up with personalized content marketing campaigns which will eventually generate more conversions and increase your business profitability.
The AI-based technology, chatbots is one of the hottest 2019 digital marketing trends. Chatbots have the potential to meet the ever-increasing demands of tech-savvy consumers by empowering instant communication with customers. This is why many brands are using AI-based chatbots for offering excellent customer services. It is not an effective way of instant communication, but they also allow customer satisfaction, create a positive brand image and chances of your brand being recommended.
More and more consumers are already shifting towards chatbots for making everyday transactions, such as ordering pizza or call a taxi. It is projected that chatbots will be used to deal with 85% of customer interactions by 2020. If your business hasn’t started integrating chatbots into your customer service, go find a chatbot and start using it immediately.
In this fierce business world, brands can no longer rely on their name or logo to sell their products to younger buyers. Today’s generation is harder to impress and more reluctant to believe your marketing pitch. They want to know everything about your brand – your brand story, types of products or services you offer, and your employees’ details, before making a purchase decision. They expect brands to be honest about all these facts. Brands that embrace authenticity and transparency can successfully create better relationships with their target customers and build trust.
Over to You
The world of digital marketing is constantly evolving, leaving brands constantly on their toes when it comes to adopting new ways of reaching customers, promoting your products or services, acquiring more leads, increasing conversions and creating brand awareness. The year 2019 will provide incredible new opportunities for businesses to engage and interact with its target audience in a highly personalized manner. Don’t fall behind the curve. Start incorporating these top digital marketing trends 2019 in your marketing strategy and set your digital marketing agency up for a huge success in 2019.