Whether you care to admit it or not, emotional storytelling has now become a key to successful branding. In fact, it is a powerful marketing strategy that can drive conversions and sales. Stories help brands connect with their ideal customers on an emotional level. You can harness the power of storytelling to create interest in your brand, foster a strong relationship with your audience and earn their trust.
Today, people are more interested in the story behind your brand. In order to create an emotional connection with your target audience, you can leverage the power of storytelling. Emotionally connected customers can easily engage with your content, buy products and prefer your brands over others. By connecting with your audience on an emotional level, you will be able to create more loyal customers who are more interested in your products and services.
Whether you use emotional storytelling to persuade your prospects, inspire them or simply entertain them, it can take the user experience to a whole new level. The power of emotions can turn ordinary graphics, campaigns, products, or websites into an effective storytelling medium.
It has been proven that when you connect with your potential customers emotionally, it can work wonders for your customers. There are many brands that are tapping into emotional storytelling to create brand awareness, make a strong connection with their target audience and get customers to buy their products or services.
Here are three out-of-the-box examples of emotional marketing that will surely help you come up with an inspiring and persuasive campaign for your brand.
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1. Proctor & Gamble’s “Thank You, Mom” Strong Campaign
Procter & Gamble always tries to showcase the power of a mother’s love and support when it comes to achieving a goal with their advertising campaigns. Proctor and Gamble’s “Thank You, Mom” campaign Ad “Strong” Rio 2016 shows how moms play a key role in every facet of our lives and how we draw on that strength as we grow. This campaign was launched to recognize mothers for their unwavering support and encourage everyone to say “Thank You” to moms for their unconditional love and the role they play in raising strong children. Through their advertising campaigns, P & G successfully created an association of their products to how the brand helps parents raise successful children.
2. Dove’s “Men+Care” Campaign
The famous beauty brand that sells soap has decided to feature father’s love by using the power of emotional storytelling approach in their marketing campaign. Dove always focuses on real people and their stories, specifically women who are real and are not supermodels. With their Men+Care campaigns, they feature real men and uncover their ability to care and the strength that comes with it. Dove has done an excellent job and beautifully narrates the story of a real dad that shows his caring side and how taking care of his family makes him feel strong.
3. Airbnb’s “Wall and Chain” Campaign
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Posted by Psyop on Tuesday, April 14, 2015
With an animated film, Airbnb uses a profound true story to celebrate the 25th anniversary of the fall of the Berlin Wall in 1989. Airbnb’s “Wall and Chain” campaign revolves around a West German border guard who leaves the city before the fall of the Berlin Wall. After settling in Demark, the Wall served as a barrier between him and his family. His daughter makes a plan of Berlin trip through Airbnb to show him the current state of the city. The former East German guard welcomes them into his home and releases him from a burden he had been carrying for long. The campaign is a true depiction of hospitality and resilience of the human spirit that the brand captured in a totally unique and authentic way. This beautiful heartwarming story encourages people all around the globe to open their homes and break down the wall that divides us.
To capture the interest and love of your audience, all you need is a real, inspiring story. In fact, great content and emotional storytelling are the important ingredients of a successful branding campaign that can help your business stay ahead of the pack. If your brand can make your audience feel happy, sad, afraid, or surprised and you do it with a great dollop of genuineness, you can take your brand to unprecedented heights of success. All in all, emotional storytelling is an advanced digital marketing tactic, if done right, can help you drive more qualified leads and increase your customer retention rate.