Mobile content marketing is of great importance for businesses in today’s digital landscape, primarily due to the widespread use of mobile devices. More than 60% of the global internet consumers use mobile devices while on the go, contributing to the 5 billion mobile internet traffic in 2022.
As the mobile technologies are developing rapidly and available easily for consumers, the trend of using mobile devices and internet usage is projected to keep growing in the future. According to Statista, consumers spent over half of their online time browsing the web from phones.
Impact of Mobile Internet Users
The trend of mobile internet adoption has completely transformed the search landscape and digital marketers and business owners are focusing on creating content specifically designed for mobile users. With so many businesses investing their efforts in mobile content marketing, it is the right time to realize the true importance of this form of marketing and discover new ways to stay ahead of the competition.
But what is mobile content marketing? Why is it beneficial for your business and what are the best ways and tools to create effective mobile content? Discover everything you need to know about mobile content marketing and how it can boost your business.
What is Mobile Content Marketing?
Mobile content marketing is the process of creating and distributing content that is specifically optimized for mobile devices and smartphones. This type of marketing can be a very effective way to reach your target audience, as more and more people are using their smartphones to read content. Therefore, it is important for businesses to create mobile content and launch marketing campaigns by keeping mobile-first approach in mind. Knowing how to create better mobile content and successful marketing campaigns can give you a significant advantage over your competitors.
Why Mobile Content Marketing is Integral for Your Business?
Mobile content marketing is a holistic approach for brands allowing them to engage users and convince them to become your loyal customers. Here are a few reasons why more and more businesses are giving more importance to mobile content marketing:
Mobile Device Dominance
Mobile devices, such as smartphones and tablets, have become the primary means of accessing the internet for a significant portion of the population. Mobile content marketing ensures that your business’s content is optimized for mobile devices, allowing you to reach and engage with a larger audience.
Increased Mobile Usage
Source: Insider Intelligence
People spend a significant amount of time on their mobile devices, browsing the internet, using apps, reading articles, watching videos, using social media, listening to music, and doing online banking activities. According to eMarketer, consumers spend more than three hours per day on their smartphones. Since the target audience and time spent is increasing at a rapid rate, you can tap into this growing mobile audience and capture their attention with valuable and relevant content.
Mobile content marketing enables your business to provide accessible and convenient content to users wherever they are. Mobile users often seek information, entertainment, and solutions while on the go, and having mobile-optimized content allows you to meet their needs and engage with them in real-time.
Mobile devices play a significant role in creating micro-moments, which are quick, intent-driven interactions that occur throughout the day. Users turn to their mobile devices to learn, discover, or make decisions in these micro-moments. By delivering valuable and timely content through mobile channels, you can influence users’ decisions and provide the information they need at the right moment.
Mobile Search and Local Optimization
Mobile content marketing aligns with the increasing use of mobile search and local search queries. Users frequently use their mobile devices to search for products, services, or businesses in their local area. By optimizing your content for mobile and incorporating local search strategies, you can increase your visibility in search results and capture local mobile users.
Social Media Engagement
Social media platforms are heavily accessed through mobile devices. Mobile content marketing allows you to create content that is specifically tailored for social media consumption, encouraging user engagement, likes, shares, and comments. By leveraging mobile-friendly content on social media, you can expand your brand reach and drive traffic back to your website or mobile app.
Mobile devices provide ample opportunities for multimedia content consumption, such as videos, images, and interactive elements. Mobile content marketing allows you to leverage these multimedia capabilities to create engaging and visually appealing content that captures users’ attention and encourages them to interact with your brand.
Personalized and Targeted Messaging
Mobile devices offer opportunities for personalized and targeted messaging based on user data and preferences. By leveraging mobile content marketing, you can deliver customized content and messages to users based on their location, behavior, or demographic information. This helps create a more personalized experience and increases the relevance of your content to individual users.
Why Marketers Should Invest Their Efforts in Mobile Content Marketing?
Mobile content marketing allows your business to adapt to the evolving digital landscape and reach a mobile-centric audience. By optimizing your content for mobile devices, leveraging mobile search and social media, and delivering personalized experiences, you can engage with users on a platform that is convenient, accessible, and aligned with their preferences and behaviors.
Here are some of the benefits of mobile content marketing:
- Reach a wider audience: Mobile devices are becoming increasingly popular, and more and more people are using them to access the internet. This means that mobile content marketing can help you to reach a wider audience than traditional marketing methods
- Improve your SEO: Mobile-friendly content can help you to improve your search engine ranking. This is because search engines are now taking into account the mobile friendliness of websites when ranking them in search results.
- Increase engagement: Mobile content is more likely to be engaged with than traditional content. This is because people are more likely to interact with content that they can access on their mobile devices.
- Drive sales: Mobile content can help you to drive sales by providing potential customers with information about your products or services. Additionally, mobile content can be used to promote special offers and discounts.
Best Practices to Create Engaging Mobile Content for Your Brand
Make Your Content Mobile-Friendly
Your content should be easy to read and navigate on a mobile device. This means using short paragraphs, large fonts, and clear images. Mobile users can easily be distracted from app notifications, so, your mobile app developers should consider the length, style, and formatting of mobile content. Keeping your mobile content concise by adding short paragraphs and sub heads and engaging by using eye-catching visuals.
Mobile Website and App Design
If you want to make your mobile marketing campaigns successful, make sure content displays properly on mobile devices. Creating a responsive web design is a great approach that allows mobile app design teams to create pages that can easily render in each device’s screen size. It will provide the best possible user experience when readers are viewing content on mobile devices.
Use Images, Videos and Audio
In order to create engaging mobile content, you can add videos, custom illustration, flowcharts, graphics, CTA buttons and visual content. They not only make your marketing campaigns successful, they also increase brand recognition, and make your mobile content super engaging. Adding audio such as podcasts is the latest trend that can make your mobile content more enjoyable.
Optimize Your Content for Search Engines
Make sure that your mobile content is optimized for search engines so that people can find it when they are searching for information on their mobile devices. A mobile-optimized website, proper keyword selection, fast loading speed are important for Mobile SEO
Use Social Media
Social media is a great way to distribute your mobile content. Make sure that you are active on social media and that you are sharing your content with your followers. You can also promote your content through email marketing and paid advertising.
By following these tips, you can create effective mobile content that will help you to boost your business.
Result-Driven Mobile Content Marketing Strategies
Creating a mobile app is crucial for making your marketing campaigns successful. With the help of a mobile app development company, you can develop a high performing mobile app for your brand. Here are some effective mobile content marketing strategies for your brand:
- Optimize Your Website Content for Mobile Devices
One of the proven mobile content marketing strategies is to offer a memorable user experience for smartphone and tablet users. So, you need to make sure your website is optimized for mobile devices. Start with creating a mobile responsive design that allows all the page elements such as headers, text and widgets to automatically adjust to smaller displays.
Once you create a mobile optimized design, it’s time for mobile content optimization. Follow these points when it comes to mobile content optimization:
· Improve content’s readability and scannability
· Add proper space between clickable elements to avoid wrong tapping
· Create accelerated mobile pages (AMP) to improve page loading speed
- Build a Strong Keyword Strategy for Voice Search
Approximately 71% of all users use voice search on their mobile devices and the number is expected to increase in the years to come. Digital marketers need to create a strong keywords strategy for voice search. Voice search users tend to use more natural language than traditional search users.
It is advised to use conversational keywords, long tail keywords such as “best web design companies in UK”. Furthermore, you can use question-based keyword suggestions when compiling a list of keywords for voice search. You can optimize your mobile content for rich snippets and create FAQ sections. Make sure the answers are to-the-point and concise. A professional SEO agency can help you create a strong keyword strategy for your mobile content marketing campaigns.
- Leverage In-app marketing
In-app marketing is a type of marketing that is used to promote mobile apps. It can be used to acquire new users, increase engagement with existing users, and drive revenue. You can use in-app ads to promote your app. There are different types of in-app ads, such as banner ads, interstitial ads, video ads, etc.
You can send personalized push notifications based on the interests and behaviors of users. Make sure your mobile marketing team updates mobile app content regularly and add persuasive CTAs to encourage users to take action.
Implement a rewards system or gamification elements within the app to incentivize users to engage with your content. For example, offer virtual rewards, badges, or points for completing specific content-related actions, such as reading articles, watching videos, or sharing content on social media. This can boost user engagement and foster a sense of accomplishment.
- Geolocation Marketing
Geolocation marketing can be a very effective way to reach your target audience with relevant content and advertising. By using location data, you can ensure that your messages are seen by the people who are most likely to be interested in them. This can help you to increase brand awareness, drive traffic to your website or app, and generate leads and sales.
Deliver location-specific offers and coupons to users based on their proximity to a physical store or business. When users are in close range, send them exclusive discounts or promotions for products or services available at that location. This can entice users to visit the store and make a purchase, driving foot traffic and sales.
Utilize users’ location data to offer personalized content recommendations. When users are in a particular area, suggest relevant articles, videos, or other content that aligns with their location-based interests. For example, if users are near a park, you can recommend outdoor activity guides or local nature-related content.
- SMS Marketing
SMS marketing is an effective strategy for mobile content marketing as it allows you to directly reach users through their mobile devices. Craft clear and concise messages that grab users’ attention and entice them to engage with your content. Include a strong call-to-action (CTA) that encourages users to take the desired action, such as visiting a specific URL or downloading an app.
Use SMS to deliver real-time content updates and alerts to users. Personalize your SMS messages based on user preferences, behaviors, or demographics. Segment your SMS subscriber list to send targeted messages that resonate with specific groups of users.
- Social Media Marketing
Social media marketing is a powerful strategy for mobile content marketing as it allows you to reach and engage with a large audience on popular social media platforms. Develop high-quality and engaging content specifically tailored for mobile consumption. This can include short videos, visually appealing images, informative infographics, or captivating captions.
Identify the social media platforms that align with your target audience and content type and use only those platforms where your audience is most active. It will maximize your reach and engagement. Utilize social media advertising to promote your mobile content to a wider audience.
Platforms like Facebook Ads, Instagram Ads, and Twitter Ads offer various targeting options to reach specific demographics, interests, and behaviors. Set clear objectives for your ads, such as increasing app downloads, content views, or website traffic.
Collaborate with relevant influencers in your industry who have a strong social media presence. Run contests, giveaways, or interactive campaigns on social media. Use relevant hashtags and leverage trending topics to increase the discoverability of your mobile content. This can help you reach a wider audience and generate engagement.
Mobile Content Marketing Tools
- Yahoo Gemini!
- Marketo Engage
Use Mobile Content Marketing for Your Business
Mobile content marketing is a powerful strategy for businesses to engage with their target audience and drive growth. If you are looking for ways to boost your business, mobile content marketing is a great option. By creating and distributing mobile-friendly content, you can reach a wider audience, improve your SEO, increase engagement, and drive sales. In short, you can achieve your business goals in the mobile-first landscape with effective mobile content marketing.