When there are over thousands of agencies fighting for the same clients, competition can seem insurmountable. Did you know that an average sales rep makes 52 calls daily, but do they all convert into leads? With a rock-solid sales strategy, you can actually maximize every prospective sale and fill your pipeline with quality opportunities. Here are some tried and tested sales hack that will grow your agency, score top-tier clients, and get ahead in 2023 and beyond.
Sales Hack#1: Go beyond Email
Email marketing is a proven sales hack that all agencies can vouch for. However, as a marketer, your job doesn’t just end when you click send on your email campaigns. You can actually multiply the traffic you are driving from your emails by adding push notifications and chatbots to the equation. In fact, push notifications and chatbot notifications see a much higher click-through rates as compared to email, albeit more unsubscribes. If you are planning an email marketing campaign to promote new services, inform users about an ongoing sale, or offer New Year discounts to your subscribers, be sure to send out that same message to your push notification and chatbot list to maximize your reach.
Sales Hack#2: Set-up an NPS Based Referral System for Clients
According to a survey, 91 percent of happy customers are willing to give referrals but despite their effectiveness, only 11 percent of salespeople ask for them. Even more alarming is the fact that only 30% of companies have a referral program in place. Perhaps this is because they don’t want to appear too pushy or they fear rejection. Even so, referrals rank as the top source for new agency customers. In fact, when we talk about an app development company or a woo Commerce agency, an estimated 65 percent of new business comes from word-of-mouth marketing, and these leads are the ones that have the highest conversion rate.
Companies can start calculating their Net Promoter Scores by surveying clients, filter out clients who give them a 9-10 score, and only ask them for referrals. In fact, why not why not offer a reward or a free trial to encourage them. For instance, the more leads your customer can bring to your company, the higher the discount they get for their next service.
Sales Hack#3: Use Ad Extensions
Everybody loves getting a little extra. Ad extensions let you extend the scale of your ads in Google and Bing. Ad Extensions allow you to provide additional information to your ad viewers, beyond the URL, basic copy and a headline. This way, Ad Extensions help you claim more real estate by adding content and CTAs and tells your customers what to expect once they land on your site. The key is to pique the curiosity of your audience through robust and interactive ads, which in turn, increases the click-through rates.
There are a number of extras you can tack onto your ads. For instance, sitelink extensions help you show additional links to your site below the base ad copy, and actually offer the viewer an additional opportunity to click on something other than the homepage or the landing page. Similarly, Call extensions enable you add a phone number and a direct calling option in your ad. Review extensions give your prospects a chance to view 3rd-party reviews within your ad. Similarly, since 70 percent of shoppers base their shopping decisions on price alone, you can use price extensions to add the product prices directly in the ad. Last but not the least, Location extensions let you add your physical address in the ad, which comes in handy since 46 percent of all Google searches are for local information.
Sales Hack#4: Spark Interest with Contests and Giveaways
Nobody can possibly refuse a freebie! Especially if you are the new kid on the block, your prospects would love to try out your services for free, before they can trust you with their hard-earned money. This is why freebies, giveaways, and contests top our list when it comes to growth hacking strategies. A giveaway is a great way to capture the attention of your audience, generate traffic, and get an influx of relevant subscribers you can market to and turn into customers. In fact, offering free products or services can help a company boost sales by up to 2000 percent.
For instance, if you are a digital marketing agency, you may offer to design a client’s company logo for free or offer a brochure marketing design, in exchange for their contact details. If it catches their interest, they may hire you to design their entire marketing collateral. Every person who willingly gives you their contact info is a lead you can market to in the future. Similarly, you can start social media contests, asking people to share your post or tag their friends for a chance to win a free consultation, an eBook, downloadable tools, and much more. Some winning ideas for a giveaway that will generate additional business include a subset of advertised services, BoGo offers, free introductory products and Reward-based incentives.
Sales Hack#5: Personalizing Your Message to Their Pain Points
To key to resonating with a prospect is to meticulously tailor your message and demonstrate that you understand their pain points and can offer a solution. Tight-knit marketing and sales workflows, mixed robust data analytics give you a sneak peek into the customer’s journey, and enable you to approach each lead with hyper-personalized messages. For instance, after including details such as the name and size of their company, the prospect’s role in the company, and recent developments within the company, you can get right to the pain point the company may be facing and how your product or service can help them.
Also, do not forget to follow-up. For instance, after you have sent an email, remember to make calls that align with a prospect’s opened emails. This hack for sale works wonders because it aligns and reinforces your message, as well as gives the prospect two options for responding to your message depending on their communication preference.