The web design industry is evolving at a fast pace. What was once a trend can become obsolete in less than a year. New web design tools, technologies, and trends are introduced every day. To create a website that is future proof and doesn’t get outdated quickly, it is important to know the latest web design trends.
In this article, you will learn about seven web design trends 2020 that can give you a competitive edge.
1. Glowing Color Scheme
Web designers will experiment with luminous color schemes and web design to make their web design pop. Whether you like it or not, get ready to see shades of bold neon color and highly saturated colors grace our screens in 2020. These colors will be merged with more subtle nuances to make your design glow.
This will lead to the creation of distinctive duotone web design. Not only does this duotone web design looks great, but it also gives you an opportunity to make it a part of your company branding, especially if you are using the right color. This will give your web design a unique look that will make it stand out from the crowd.
2. Merging Photos with Graphics
Web designers will look to communicate a tailor-made message by combining photographs with illustrations and graphics. Such images will support your branding give your website a novel look. We might see more overlapping graphics stitched together with real photographs.
Make sure you match the style of these illustrations with your brand personality otherwise, it will kill the purpose of using these graphics in the first place. The style of illustration will directly influence how people perceive your photos. For instance, if you want people to see you as a playful and cheerful brand, you can give these images a more cartoonish touch. If you want to be seen as a professional, you can use geometric and detailed illustrations.
3. Conversational Interfaces
Voice-based interfaces will see the light of the day in 2020. The platform is already set with the rise of voice search, virtual assistant, smart speakers, conversational AI and more. All developers and designers must do are incorporate those features into their designs. Although this might not be easy, the advantages voice-based interfaces offer over traditional interface might encourage them to go for it.
Here are some of the benefits of conversational interfaces:
- Enhances the user experience through convenience
- Ability to get useful insights about user preferences
- Keep users engaged by offering guidance
- Give you a competitive advantage
With very few companies adopting voice-based interfaces, you can easily get an edge over your competitors. You can also reduce the bounce rate of your website and keep the user on your website for long by offering them guidance on how to navigate your website. Moreover, it can provide you actionable insights about user behavior and preferences.
4. Interactive 3D Elements
As 3D technology matures, it’s cost and complexity will decrease. It will be used extensively in interaction design. More and more businesses will look to delight their customers and immersive 3D elements are a great way to achieve that goal. Highly realistic 3D elements and designs will become a staple, as designers look to create an immersive experience. The biggest perk of using these interactive 3D elements on your website is that it persuades users to stay longer on your website.
5. Soft Shadows and Layers
Soft shadows, floating elements, and layers give your design a pseudo-3D look that can distinguish your web design from the rest. Web designers will use this trend to add more depth to their web designs. The best about this effect is that it is not only limited to graphics and you can also use it on photos and text.
6. Dark Mode
After making waves in mobile operating systems and interfaces, dark mode is finally made its way to our web designs. By maximizing the contrast ratio, it can enhance visual ergonomics while minimizing eye strain. If you have an OLED screen, it truly shines as it can turn off all the pixels to give you a pitch-black look. By turning off some pixels, you can save power and can also prolong the life of your screens. What’s more, it can truly bring other elements and colors to life, thanks to the dark background.
7. Augmented Reality
Augmented Reality has been featured as one of the web design trends for the last couple of years but unfortunately, it has not gone mainstream yet. 2020 would be the year when we will see that happening. As AR tech evolves and becomes more accessible, we will see designers playing around with hyper-realistic 3D illustrations that will trespass our realities. AR has opened a ton of opportunities for web designers as they can deliver a truly immersive web experience to the website visitors. This is critical in an age where user attention spans are at all-time low and brands are struggling to keep the users engaged.
Which web design trends 2020 will create the biggest splash in 2020? Share your opinion with us in the comments section below.