Ashad RehmanWe all believe that we are creating great content and to be honest, we put every effort towards creating one. However, HubSpot states that only 40% of your efforts should be directed towards creating the perfect content; while the remaining 60% should be more focused on how you are planning to market it.
We live in a time and era where social media has become quite the norm in our society. It has become the one great centralized source uniting people from around the world under a single umbrella. Now, even the seemingly insignificant news of a melee between college students in Alaska can easily be heard by a person in a small village located in Australia. All thanks to the ultimate power of social media technology and its incredible growth.
We all want to see our published posts make a maximum impact within the audience. And the best way of doing so is to find the right time when most of the audience is online. Now some might say that it is around 6 P.M. every day because everyone gets free from their workaholic life and are on a commute. So, there might be a strong chance that they are engaged in their smartphones, publishing on social media.
Related: 5 P’s of Social Media Marketing Your Business Can Not Afford to Ignore – Infographics
This statement, to a certain extent, is true. However, Hubspot states there is no such thing as the best time to post on social media. Seems like we are left with no choice here now, are we?
Not really. Here is how you can find the best time to post your quality content on different social media platforms.
How to Find the Best Time to Post on Instagram UK
In my experience, there are different ways through which an individual marketing specialist can find the best time to post their content on Instagram in the United Kingdom.
Make Use of Scheduling Tools
Most organizations make use of different scheduling tools to tap into their target audience at the right time. While there are several tools on the market, one such tool which helps users find the best time to post on Instagram is none other than Later.
How Later helps you find the best time to post?
It comes with the Best Time to Post feature which automatically calculates your 7 best posting times. Then, it evaluates which of them were the best performing posts on personalized screens. The best times to post will eventually get highlighted within your weekly content calendar if you have purchased their business plans.
Later started out as a simple Instagram marketing tool; however, in time, it transformed into one of the most fast-paced visual marketing platforms which not only produced marketing tactics for Instagram but also helped content makers market their content across other social avenues such as Facebook, Twitter, Pinterest and more. Today, it has accumulated more than 2 million global active users.
Establish Strong Parameters
One way to calculate the effectiveness of your Instagram post is to perform a 30-day experiment. Most marketers spend a good amount of time assembling information and tracking down each post individually to find the best time to post on Instagram. However, they are not completely accurate.
Do you wonder how you can track Instagram posts and find the most optimal time to post?
Plann is one such tool which can help you judge the best daily time to post on Instagram. Plann studies specific niche audiences and then by studying their last 30 days of activity, it helps users achieve the result they desire.
The Best Time to Post on Facebook UK
If you want to track your time on Facebook, the best way to do so is through Facebook Insights. This tool is indeed a value adding a tool to your Facebook marketing strategies. In fact, with recent updates, Facebook has just made the feature a whole lot better for its users. To access the Facebook Insight feature, just head over to the top right corner and click on the drop-down menu of your Facebook business page.
Check Whether Your Fans or Online
In Facebook Insights, you will find two graphs in the Posts tab. Here you will find the average number of people who saw your posts by the week and the average number of people who saw your posts by the hour. These graphs don’t show how many people have visited your business page, but instead, they show how many people are presently online at a specific time on Facebook.
However, these metrics can help users find the best time to post on Facebook.
Although, some would say that the best time to post on Facebook is when your audience is most alive. But, in my opinion, if you are a niche specific business, you have to find that sweet spot when your fans are mostly online and your competitor is found not posting at all.
You can Filter Out by Studying Reach & Engagement of Each Post
There is one other interesting analytics known as the “All Posts Published” in the Posts tab. In this section, you can see all the published posts in reverse chronological order. This segment allows you to take a good look at your post reach and engagements.
The best part about this feature is that you can organize your posts based on:
- Reach (overall)
- Reach: Organic/Paid
- Impressions: Organic/Paid
- Reach: Fans/Non-Fans
- Post Clicks/Reactions, Comments & Shares
- Reactions/Comments/Shares
- Post Hides, Hides of All Posts, Reports of Spam, Unlikes of Page
- Engagement Rate
In case a particular post is observing a lot of reaches but no engagement whatsoever, then the News Feed algorithm recognizes the post as a low-quality one and automatically pushes the post down on Facebook.
Knowing such metrics will help you track different content types and learn which of these content types are performing well in the digital market. You can also notice the time during which engagements are better.
This way you can judge which time is the best to post on Facebook.
Concluding Thoughts
Facebook & Instagram are the two leading social media platforms in the world. And the only way to make the best use of them in your business is to identify the right time in which you can post on these platforms. Above discussed are a few ways that you can track the best time to post for increased audience viewership. However, if you want to save your precious business time and keep your focus directed at achieving your goals and objectives, allow us to help you build the perfect presence on social media.
Our social strategists are skilled in finding the right time to post for your specific niche. We are a social media marketing agency which can offer you all that and much more in just a blink of an eye.
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